Zintlr and Apollo.io are both powerful tools for B2B prospecting, but they cater to different...
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Apollo.io / Lusha: Which one to choose?
Compare Apollo and Lusha on various parameters including data depth, pricing, and integrations, and see why Zintlr is emerging as a smart, modern alternative.
Apollo vs Lusha: What to Know
When it comes to modern B2B sales, having the right data and tools can be a game-changer. That’s why platforms like Apollo.io and Lusha are often at the top of the list for sales teams looking to scale smarter.
Apollo.io offers a powerful all-in-one solution with over 275M+ contacts, built-in email sequences, intent data, and lead scoring. It’s great for teams targeting the U.S. market and running high-volume outbound. But with all that functionality comes a steeper learning curve.
Lusha, on the other hand, keeps things simple. With around 100M contacts, it focuses on accuracy, GDPR compliance, and ease of use. It’s especially strong for European outreach and for teams that want verified contact info fast.
In this post, we’ll compare Apollo.io vs Lusha across key factors like data, usability, compliance, and engagement tools plus explore why emerging platforms like Zintlr are gaining serious ground as a smart middle path.
Let’s dig in and help you make the right call for your sales strategy.
Apollo.io vs Lusha:
Feature Comparison at a Glance
| Features | Apollo.io | Lusha |
|---|---|---|
| Contact Database Size | 275M+ contacts (large, global), particularly strong in U.S. coverage | ~100M contacts (smaller), strong in European coverage |
| Data Accuracy & Quality | Good accuracy (estimated ~75%) | Very high accuracy (~81% hit-rate), known for reliable direct dials. Focus on verified data and privacy compliance (GDPR) |
| Prospecting Tools | Advanced – Includes sales engagement suite (email sequencing, templates, dialer), 65+ search filters | Basic – Primarily a contact finder. Offers essential filtering and a Chrome extension for LinkedIn, but no email sequencing or advanced outreach features. Focuses on quick lead lookup and export |
| Integrations | Native CRM integrations, and Zapier support, Robust API for custom integration | Integrates with major CRMs (Salesforce, HubSpot, Pipedrive) and email providers . Provides an API as well, simpler integration setup |
| Compliance Status | GDPR & CCPA compliant, ISO 27001 and SOC II certified | GDPR & CCPA compliant |
| Best For | Start-ups and SMEs seeking an all-in-one platform for US prospecting | Smaller sales teams that need access to contact details and add-on features like email sequence automation |
Apollo offers a broader sales engagement platform with a larger US-focused database, while Lusha delivers a plug-and-play contact finder with simplicity and highly accurate data especially in Europe.
Market Presence & Data Strength
United States & Global Markets
Apollo.io has a massive database of 275M+ contacts, with a stronghold in the U.S. market.
It’s popular among startups and SMEs thanks to its free plan and built-in outreach tools.
While it offers global coverage, users have reported inconsistencies in regions like Eastern Europe and the Middle East.
Europe
Lusha shines in European markets due to its GDPR-first approach and local data partnerships.
It’s a top choice for teams prospecting in the EU, offering more depth and accuracy than Apollo in that region.
In the U.S., Lusha is growing but often sits behind larger players like Apollo and ZoomInfo in terms of volume.
India
Apollo.io has gained traction among Indian startups, mainly because of its free tier, but its direct dial and mobile data is limited.
Lusha is easy to use and offers basic email and LinkedIn data, but its Indian contact coverage is shallow.
Neither platform dominates the Indian B2B space, especially when it comes to local mobile numbers or deep market penetration.
Zintlr's Data Coverage
Zintlr's Data Coverage
This is where platforms like Zintlr are closing the gap. Zintlr combines global reach with exceptional Indian market coverage, offering over 90M+ Indian contacts and 400M+ global records including direct mobile numbers, firmographics, and personality insights.
Unlike Apollo, which leans toward complex engagement tools, or Lusha, which focuses on simplicity, Zintlr strikes a balance providing deep, accurate data across regions while remaining easy to use and affordable. For teams selling into India, APAC regions or working across global markets, Zintlr often proves to be the more versatile alternative.
Apollo.io vs Lusha: Pricing Breakdown
While pricing models may vary over time, both Apollo.io and Lusha operate on a credit-based system, a standard approach among modern B2B data platforms.
Apollo.io offers structured monthly plans starting from $59 for the Basic plan and going up to $149 for the Organization plan. Each tier comes with a predefined number of credits and access to specific features. However, essential tools like advanced filters, international dialers, and priority support are only available in the higher-tier plans. One limitation is that credits do not roll over, and since pricing scales per user, large teams might see rapidly increasing costs over time.
On the other hand, Lusha’s pricing is more customizable and credit-flexible. The Pro plan starts at $29.90/month, while the Premium plan can go up to $747.50, depending on the number of credits purchased. A standout feature of Lusha is that unused credits roll over on monthly plans, providing more value to users with variable outreach volumes. This makes it particularly appealing for small to mid-sized teams looking for cost-effective prospecting solutions without the fear of losing unused credits.
For the most accurate and updated details, it’s best to visit the official Apollo.io Pricing and Lusha Pricing pages directly.
In summary, Apollo.io offers robust features for fast-scaling teams, while Lusha provides more credit flexibility and user-friendly pricing, making both tools viable depending on your team size and prospecting habits.
Zintlr's Pricing: Flexible, Transparent, and Built for Modern Teams
If you’re looking for a platform that bridges the gap offering deep B2B data (including mobile numbers), flexible pricing, and strong market coverage across the globe and in regions like India Zintlr is emerging as a smart alternative to both. With a growing user base and a focus on data quality, affordability, and usability, Zintlr brings together the best of both worlds for modern prospecting teams.
Compliance & Data Privacy
Lusha places a strong emphasis on GDPR & CCPA compliance and privacy-first practices, holding certifications like ISO 27701 and the ePrivacy seal, which makes it particularly appealing for teams operating in or targeting European markets. Its commitment to compliance is reflected in its data sourcing and user controls, giving customers more confidence in privacy-sensitive regions.
Apollo.io, while compliant with standard data regulations, has historically focused more on scale and functionality than strict privacy positioning. It offers basic data usage disclosures and maintains GDPR-aligned practices, but lacks the depth of certification and compliance transparency that Lusha provides. This makes Apollo a better fit for markets with less stringent data privacy environments, like the U.S.
Zintlr is Compliant to Data Security and Privacy
Rest assured knowing that our data collection practices prioritize compliance, providing you with the most reliable and secure business data. Our stringent data privacy and security protocols are in place for your peace of mind.
Curious how Zintlr stacks up against Apollo.io and Lusha?
Zintlr vs Lusha
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