Sales reps can analyze the geographic, social media, behavioral and psychographic data to know their customer profiles better.
Geographic Data
People easily connect with content from their own locations. This is a fundamental aspect of psychology.
Collecting their geographic data and preparing a pitch revolving around the competitors and businesses that are growing in their own geographic location can gain the interest of prospects.
To leverage geographic data, start by identifying the location of your prospects. Then research recent industry news and innovative developments in their area. Learn the advancements made by your competitors or companies that align with your business model. This gives you a strategic advantage in crafting your outreach.
Social Media (LinkedIn):
When it comes to B2B sales, LinkedIn is a handy tool that can prepare you for any sales meeting. You can learn about a prospect through their LinkedIn profiles and recognize customer expectations. But LinkedIn can eat up time and resources while you research is also a concern.
To be more productive and not just learn but actually know a prospect, from their career path to their own personalities, Zintlr chrome extension for LinkedIn can help.
Zintlr chrome extension is an AI-powered tool that gives you the personality insights of your prospects through their LinkedIn profiles. You can view their personality traits, career path, likes and dislikes, preferences, and professional expectations. This will help you tailor a personalized sales pitch in accordance with their personality.
Sales reps can use Zintlr to craft sales personalization strategies that contribute towards customer retention and customer loyalty.
Behavioral Data:
Studying the navigation path and web browsing behavior of individual customers reveals the personalized messages that have to be drafted in accordance with the user behavior.
Analyzing behavioral data can also help companies improve customer engagement and customer experiences. Sales managers can use it to enhance personalized websites for better user experience.
Consumer Psychology:
Understanding consumer psychology will help you eliminate the areas with less customer engagement and emphasize your sales pitch and craft compelling sales and marketing content.
The online behavior of your prospects will lead you to the potential customer expectations that can be addressed during your sales process. Also, this will allow you to provide personalized customer experiences when you differentiate customer segments and study user engagement.
While personalization in marketing can improve the brand image, personalization in sales can bring trust. Customers want businesses to understand their individual requirements and expectations, while 66% feel they are often treated like numbers (Salesforce). Only personalization can make your approach not feel robotic.
Give your sales a human touch.