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Zintlr vs Lusha

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Zintlr vs. Cognism

Which B2B Sales Intelligence Platform is Right for You?

No Hype, Just Facts

Choosing the Right Sales Intelligence Platform for Your Business

Looking for an alternative to Zoominfo? You’re in the right place — not for buzzwords, but for a clear, side-by-side comparison to help you decide whether Zintlr or Cognism is a better fit for your team.

Is this a fair comparison between Zintlr and Cognism?

Absolutely. We aim to provide an honest, side-by-side comparison based on publicly available product information, customer feedback, and direct experience. Our goal is to help you decide what’s best for your team — even if that means Zintlr isn’t the right fit for you.

How do you decide what to compare?

We focus on what matters most to B2B teams: data accuracy, coverage, usability, pricing, integrations, support, geography, and much more. These categories reflect what real customers ask during their evaluation process — not just features that make us look good.

Do you include where the competitor is better?

Yes. We believe in transparency. If there’s a feature or use case where Cognism excels and Zintlr doesn’t (yet), we’ll call it out. Every tool has strengths — the key is matching those to your needs.

Are these comparisons biased in favor of Zintlr?

We’re obviously proud of Zintlr, but we’re also committed to being objective. That’s why we avoid marketing hype and stick to verifiable facts. Wherever possible, we provide links, product screenshots, or testimonials to back our claims.

Where is the competitor information sourced from?

All details about Cognism are based on:

  • Their public pricing pages
  • Product documentation
  • Customer reviews (e.g., G2, Capterra)
  • User feedback from teams who’ve switched to Zintlr
Why did you create this comparison page?

Because we noticed that many companies like yours are evaluating alternatives to Cognism, but often struggle to find clear, unbiased information. We built this page to simplify that process — not to discredit others, but to share how Zintlr stacks up.

A Quick Feature Comparison

Cognism and Zintlr are both players in the B2B contact data space, but with distinct focuses. Cognism is a UK-based sales intelligence platform renowned for its strength in EMEA data and strict compliance (GDPR) standards. Zintlr is an India based platform making waves with its global database and personality-driven insights at a budget-friendly price. In essence, Zintlr vs Cognism boils down to an agile upstart vs a European-focused specialist. Both aim to help sales teams find and connect with the right prospects, but their approach and market positioning differ.

Lusha vs Zintlr
Database Size
400M+ B2B Decision makers contacts and growing, 75M+ companies.
As per publicly available data, 110M global contacts (15M+ in EMEA)
Unique Offerings
zPersonality, zScout, Indian Data Suite, AI-enhanced contact suggestions. Provides data for companies who don't have any online presence
Diamond Data®, GDPR-safe contact finding, Sales Companion AI
Best Suitable for
All size teams that need access to verified B2B contact details for India/ APAC region
Larger sales, marketing, RevOps and GTMOps teams looking to drive customer revenue growth in Europe.
Strong in Geography
Market leader in India & Asia-Pacific (APAC); Competitor in global markets
EMEA-focused.
Compliance Status
Zintlr is GDPR & SOC 2 Compliant, ISO 27001 Certified
Cognism is GDPR & CCPA compliant, SOC 2 accreditations, ISO 27701 certified.
Personality Insights
Zintlr provides personality insights based on DISC/OCEAN profiling for hyper-personalized outreach.
No – no personality profiling.
Email Sequencing
Not yet – integrate with external tools for outreach.
Yes – SalesOS, Engage email tool, Chorus call recording, Form enrichment
Data Refresh & Accuracy Handling
Yes – Continuous updates; real-time verification included.
Yes – Regularly updates data and flags outdated or unverified records

Check out how Zintlr stacks up against the competition

Unique Differentiators

 

Zintlr is budget-friendly with transparent pricing, ideal for those who can’t afford Cognism or can’t justify its cost. Cognism, makes sense primarily for companies that want the maximum data and have budget to invest in sales infrastructure heavily.

 Zintlr’s personality insights remain unique – Cognism doesn’t do that. Instead, Cognism differentiates with things like Sales Companion (which prioritizes leads for you with AI)

Zintlr is for you if...

  • You want a comprehensive sales intelligence solution with a massive global database, unique insights and innovative features at a great price.

  • Your team needs a lot of leads and are focusing on highly personalized, account-based sales.

  • Personalized outreach and emerging market data are important for your team.

  • You already have some sales engagement process in place or prefer to handle outreach separately

  • You don't want to miss on opportunies of connecting with companies having very less to no online presence.

  • You are a company looking for a quick ROI without investing huge sum of amount.

Choose Cognism if...

  • You absolutely need the widest, deepest data coverage and advanced features, and you have huge budget to invest in it.

  • Your organization is ready to fully leverage its offerings – but if you’ll only use a slice of it, the ROI diminishes.

  • Your company operates in or heavily targeting the EU/UK

What about Pricing?

 

For Zintlr no long-term commitment needed, custom enterprise plans can still in the four-figure range annually, not five. Essentially,  Zintlr’s per year pricing for substantial usage is very transparent and lower.

Cognism doesn’t list prices on its website, but it tends to be cheaper than ZoomInfo and more expensive than Apollo/Lusha.

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Unlock High-Quality B2B Leads, Close More Sales, and Maximize ROI with Zintlr’s Risk-Free Sales Prospecting Tool.