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Zoominfo / Apollo.io: Which one to choose?
Explore how ZoomInfo and Apollo.io compare across contact data depth, pricing structure, sales automation, and integration capabilities and see how Zintlr positions itself as a high-value, agile alternative for modern teams.
Zoominfo vs Apollo.io: What to Know
ZoomInfo is the industry leader in B2B contact and company intelligence, designed for enterprise teams that prioritize accuracy, scale, and in-depth insights. With a massive database of 320M+ professionals and 100M+ company records, ZoomInfo goes beyond basic data to offer rich intelligence like intent signals, org charts, firmographics, and tech stack details. It also includes advanced automation, visitor tracking, and robust integrations ideal for large organizations that demand comprehensive go-to-market support. However, its premium pricing and long-term contracts may not suit smaller teams or early-stage startups.
Apollo.io, in contrast, is a rising favorite among fast-growing businesses thanks to its affordability, self-serve setup, and all-in-one approach. With access to 275M+ contacts, it blends prospecting with built-in tools for outreach like email sequencing, dialers, and analytics. While it may lack the deep intelligence of ZoomInfo, Apollo offers speed, flexibility, and impressive value especially for lean sales teams looking to move quickly without enterprise-level investment.
In short, ZoomInfo delivers depth and precision for enterprise, while Apollo.io excels in agility and affordability for scaling teams. The right choice depends on whether your focus is on comprehensive intelligence or efficient execution.
Zoominfo vs Apollo.io:
Feature Comparison at a Glance
| Features | Zoominfo | Apollo.io |
|---|---|---|
| Contact Database Size | 320M+ contacts, 100M companies. | 275M+ contacts (large, global), particularly strong in U.S. coverage |
| Data Accuracy & Quality | High accuracy (~90%) is a key strength—ZoomInfo uses in-house teams and community verification. Updates data daily and is GDPR/CCPA compliant. | Good accuracy (estimated ~75%) |
| Prospecting Tools | No sequencing—ZoomInfo focuses on data, with engagement via add-ons. Designed for CRM use with lead auto-push workflows. | Advanced – Includes sales engagement suite (email sequencing, templates, dialer), 65+ search filters |
| Integrations | Integrates with key platforms, has strong API and RingLead. Custom workflows supported; setup may need help. | Native CRM integrations, and Zapier support, Robust API for custom integration |
| Compliance Status | GDPR & CCPA compliant, ISO 27701 certified. | GDPR & CCPA compliant, ISO 27001 and SOC II certified |
| Best For | Enterprises needing B2B data, strong US coverage, and advanced intelligence tools. | Start-ups and SMEs seeking an all-in-one platform for US prospecting |
ZoomInfo delivers an enterprise-grade, data-rich solution with unmatched depth, precision, and advanced automation ideal for U.S.-focused sales teams while Apollo.io offers a flexible, all-in-one platform that combines global data coverage with integrated outreach, making it a strong choice for agile, fast-growing teams.
Market Presence & Data Strength
Europe
ZoomInfo provides European coverage, but its strength lies more in the U.S. market. While it does offer GDPR-aligned data, some users find the platform less agile when prospecting across diverse EU countries.
Apollo.io, though global in reach, often receives mixed feedback regarding data accuracy in regions like Eastern Europe and the Middle East. For European-focused prospecting, both platforms may require supplemental tools or enrichment.
United States & Global Markets
ZoomInfo leads the pack in the U.S. with unmatched data depth, enrichment, and real-time intent signals making it the preferred choice for enterprise teams.
Apollo.io dominates among startups and mid-sized businesses with over 275M+ contacts and native sales engagement features. Its freemium model drives adoption, and its global reach is strong, though international data depth varies by region.
India
ZoomInfo offers limited penetration in India, with data primarily focused on larger firms and multinational entities. Direct mobile numbers and localized intelligence are still sparse.
Apollo.io sees growing adoption in India due to its free tier and ease of access, but its database lacks reliable mobile coverage and verified local contacts.
For teams selling into India or APAC, neither platform stands out for depth, accuracy, or mobile availability highlighting a key gap in their global data coverage.
Zintlr's Data Coverage
Zintlr's Data Coverage
This is where platforms like Zintlr are bridging the divide. Zintlr offers a powerful combination of global scale and unmatched Indian market depth featuring over 90M+ Indian contacts and 400M+ global records enriched with direct mobile numbers, firmographics, and personality insights.
While Apollo.io emphasizes integrated outreach workflows and ZoomInfo leads with enterprise-grade intelligence and U.S. centric data, Zintlr strikes a balance delivering high-quality, actionable data across regions while staying intuitive and cost-effective. For teams targeting India, APAC, or managing global prospecting at scale, Zintlr emerges as a smarter, more adaptable alternative.
Zoominfo vs Apollo.io: Pricing Breakdown
Both ZoomInfo and Apollo.io follow a credit-based pricing model, which is standard across modern B2B contact data platforms.
Apollo.io offers transparent, structured monthly plans starting at $59/month for Basic and up to $149/month for the Organization plan. It includes features like email sequencing, lead scoring, dialers, and advanced filters though many of these are locked behind higher-tier plans. One major limitation is that credits don’t roll over, and per-user pricing can significantly increase total costs for growing teams.
ZoomInfo, in contrast, is a premium enterprise-grade solution. Pricing typically starts around $15K/year for small teams and can exceed $40K+ annually for enterprise-level access. The platform includes robust data enrichment, intent signals, automation workflows, and integrations but comes with rigid contracts, credit limitations, and multiple paid add-ons, making it a heavy investment best suited for large-scale operations.
For the most up-to-date details, refer to the official ZoomInfo and Apollo.io pricing pages.
Zintlr's Pricing: Flexible, Transparent, and Built for Modern Teams
If you’re looking for a platform that bridges the gap offering deep B2B data (including mobile numbers), flexible pricing, and strong market coverage across the globe and in regions like India Zintlr is emerging as a smart alternative to both. With a growing user base and a focus on data quality, affordability, and usability, Zintlr brings together the best of both worlds for modern prospecting teams.
Compliance & Data Privacy
ZoomInfo positions itself as a privacy-conscious B2B data platform, stating compliance with GDPR, CCPA, and other global data privacy regulations. Its Privacy Center enables users to access, update, or delete their data, supporting opt-out rights worldwide. Operating on a “legitimate interest” basis under EU law and offering dedicated CCPA compliance for California residents, ZoomInfo emphasizes responsible data practices. However, it is not officially GDPR-certified, and its data sourcing transparency remains a point of scrutiny making it important for highly compliance-focused organizations to assess its suitability.
Apollo.io, while GDPR-aligned in its operations, places more emphasis on platform scalability and feature development than on deep privacy infrastructure. It includes basic privacy policies and standard consent mechanisms but lacks extensive compliance documentation or certifications. This makes Apollo more suitable for companies operating in regions like the U.S., where data regulation enforcement is less stringent compared to the EU.
Zintlr is Compliant to Data Security and Privacy
Rest assured knowing that our data collection practices prioritize compliance, providing you with the most reliable and secure business data. Our stringent data privacy and security protocols are in place for your peace of mind.
Curious how Zintlr stacks up against Zoominfo and Apollo.io?
Zintlr vs Apollo.io
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