CCPA Compliance

Effective Date: 31st Aug 2022

  1. Introduction

    Zintlr is committed to ensuring compliance with the California Consumer Privacy Act (CCPA) while providing valuable data services to our clients. This CCPA compliance document outlines how we adhere to CCPA as both a data processor and data controller.

  2. What is CCPA?

    The California Consumer Privacy Act (CCPA) is a California state law designed to enhance privacy rights and consumer protection for residents of California. CCPA grants consumers more control over their personal information held by businesses.

  3. How CCPA Impacts the Sales and Marketing Industry

    CCPA has notable implications for the Sales and Marketing industry. Key aspects include:

    1. Consumer Rights:

      CCPA grants California consumers rights over their personal data, including the right to access, delete, and opt-out of the sale of their data.

    2. Transparency:

      Businesses must be transparent about data collection and processing practices.

    3. Opt-Out Rights:

      Consumers have the right to opt out of the sale of their data, impacting targeted advertising practices.

  4. Data Processing by Zintlr

    Zintlr may process personal data for various purposes, acting as both a data processor and data controller, depending on the specific context of data processing.

  5. Legal Bases for Data Processing

    Zintlr processes personal data based on the following legal bases, as permitted under CCPA:

    1. Consent:

      Explanation: Zintlr may process personal data when explicit consent has been obtained from the data subject for specific processing purposes. Example: Zintlr obtains consent from individuals to process their contact information for the purpose of sending them marketing communications.

    2. Legitimate Interests:

      Explanation: Zintlr may process personal data when we have a legitimate interest, provided that this interest is not overridden by the rights and interests of individuals. Example: Zintlr may use legitimate interests to process data for direct marketing purposes. For instance, we may collect and process contact information to provide industry insights to potential clients who have shown an interest in our services.

  6. Data Subject Rights under CCPA

    Under CCPA, consumers have specific rights regarding their personal data. Zintlr respects these rights and is committed to facilitating their exercise:

    1. Right to Know

    2. Right to Delete

    3. Right to Opt-Out of Sale

    4. Right to Non-Discrimination

  7. Transparency and Consent

    Zintlr is committed to transparency in data processing. We provide clear information about data processing activities, including the purposes, legal bases, and rights of data subjects. Consent is obtained when required, and individuals are informed about their rights regarding data processing.

  8. Data Security Measures

    Zintlr employs robust data security measures to protect personal data from unauthorized access, disclosure, alteration, and destruction. We conduct regular security assessments and maintain industry standards in information security.

  9. Data Incidents

    Zintlr has established data incident response processes to address and notify data breaches promptly. We take steps to minimize any potential impact on data subjects.

  10. Contact Information

    For inquiries or requests related to CCPA compliance, please contact our Data Protection Officer (DPO) at [email protected].

  11. Conclusion

    Zintlr is dedicated to CCPA compliance and ensuring the privacy rights of California residents while delivering high-quality data services to our clients. This document outlines our commitment to data protection and our compliance with CCPA.